Everlasting
Strategic
Finance
partners

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Everlasting Strategic Finance PArtners

Everlasting

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Strategic

Finance

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Partners

Building the Next Generation of Consumer & Retail Brands Via Strategic Finance and CFO Services

Revolutionizing

Revolutionizing the CFO ROle

The CFO Role

Revolutionizing the CFO ROle

At Ever + Other, we’re reimagining strategic financial partnerships. In a world where the term ‘Fractional CFO’ has become commonplace, we challenge the status quo, going beyond just numbers and analysis. We believe in embedding ourselves in the brands we work with to drive strategic value akin to what Venture Capital partners bring to their portfolio companies.
For us, being a CFO is not merely about financial planning, it’s about being a true thought partner, opening doors, advising on pivotal growth decisions, leading fundraising strategy and sculpting narratives that maximize value and probability of success.

An other way
to Grow

An Other
Way To Grow

Financial Prowess Meets Strategic Vision.
⸻We provide all systems to build your business from seed to far beyond.

Financial Insights

The number 1

Gain visibility and control over key business drivers.

Custom Financial Model

Cash Flow Forecasting

Budget vs Actuals

KPI Tracking & Benchmarking

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Strategy

The number 2

Get tactical in developing a strategic roadmap  

Channel Expansion

Inventory & Demand Planning

Vendor Negotiations

Unit Economics & Pricing

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Fundraising

The number 3

Elite end-to-end fundraising support.

Investor Deck

Investor List & Fundraising Strategy

Diligence & Data Room

Debt Financing Options

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Shaping
tomorrow's Brands—
Founder First

Shaping
Tomorrow's
Brands
—Founder First

We cater to the passionate founder. The one who’s looking for the "other". A CFO that is by your side guiding the most pivotal decisions. Our exclusive and deep expertise within the Consumer & Retail industry means we don’t just understand the metrics; we understand the journey, the passion and the vision.
 We’ve been there for early startups and scaling businesses alike, offering a unique perspective backed by years of focus on servicing startups and taking them from pre-launch through to exit. We are selective in our partnerships because our commitment is to be the absolute best for the brands we serve.

Everlasting Partnerships

Our team has worked with some of the most dynamic founders & brands out there.

People First

Every founder has a story, an ‘Ever’ and an ‘Other’. We’re here to understand it all and champion your journey, to be a part of your narrative and allow your brand to resonate with every heart it touches.

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Ever-there

We’re proactive, not just in identifying financial opportunities but in understanding the needs of your business. By drawing from our extensive experience servicing over 40 founders, we anticipate, guide and ensure that your brand is built on a powerful foundation.

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Investor Ready

Our past experience at elite investment banks equips us with the ability to position your brand appealingly to the most sophisticated financial investors. It’s about connecting the dots of the brand’s story to the financial story. We help attract the right investors and forge lasting partnerships to ensure your brand is always ready to go.

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Portrait of founder Amer Shaar from Ever and Other.
Meet
The
Founder

Meet The Founder

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Amer Shaar—Founder

 Amer built and led the Consumer & Retail vertical for CFO Services at Pilot; advising over 40 consumer startups, in their pre-seed to Series C stage, on their finance, strategy and fundraising efforts. Prior to Pilot, Amer spent over 6 years in investment banking at Moelis & Company; advising founders and investors behind the biggest success stories in Consumer: Drunk Elephant on their sale to Shiseido and Glow Recipe on their investment by True Beauty.

[ Linkedin ]
[ Contact ]

What they
say about us  says a lot about us

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Product ph
What they
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say About Us
Says a lot
About us
“We have been working with E+O for the past 6 months and they have taken our business from 300k in sales to beyond 1m. They're expertise in strategic and financial is unparalelled to anyone out there”
Carly H — Nike
"We transformed our business in 3 days"
James G. — Airbnb
"Opting for Ever+Other as our fractional CFO has been one of the best decisions I’ve made in 2024. Their approach isn’t just about providing a service; it’s about creating a partnership that’s thoughtfully tailored to the unique demands of my business."
Isoken Igbinedion
Founder — Parfait
"Working with Amer felt like an extension of our internal team, especially through our fundraise. Amer helped us build a strong financial foundation as a fast-growing DTC brand and we wouldn't be where we our today without his strategic support."
Ariana Ferwerda
Founder — Halfdays
"As a founder in the transition from early revenue into growth-mode, Amer transformed our point-of-view on financial modeling, KPI tracking, forecasting and automation. This was the step we needed to become surgically focused on the right projects for our business.”
Katie Spies
Founder — Maev
"Every founder should have a partner like Amer that can help develop a unique financial roadmap and growth plan, understand how to execute on it and then translate it all to a successful fundraising process. It’s a no brainer!"
Vinay Menda
Founder — Blank Street Coffee
"Opting for Ever+Other as our fractional CFO has been one of the best decisions I’ve made in 2024. Their approach isn’t just about providing a service; it’s about creating a partnership that’s thoughtfully tailored to the unique demands of my business."
Isoken Igbinedion
Founder — Parfait
"Working with Amer felt like an extension of our internal team, especially through our fundraise. Amer helped us build a strong financial foundation as a fast-growing DTC brand and we wouldn't be where we our today without his strategic support."
Ariana Ferwerda
Founder — Halfdays
"As a founder in the transition from early revenue into growth-mode, Amer transformed our point-of-view on financial modeling, KPI tracking, forecasting and automation. This was the step we needed to become surgically focused on the right projects for our business.”
Katie Spies
Founder — Maev
"Every founder should have a partner like Amer that can help develop a unique financial roadmap and growth plan, understand how to execute on it and then translate it all to a successful fundraising process. It’s a no brainer!"
Vinay Menda
Founder — Blank Street Coffee

Priced for Growth

In our opinion there is no one size fits all solution. Designed to scale together, our pricing is developed to be founder-friendly and focused on what matters most.

Starter

Let's get to know each other and cover your most essential financial needs.
Custom Financial Model Build
Monthly Model Update for Insights
Budget vs. Actuals
CFO Calls
[ Learn More ]
[ Close ]

Strategic

For those looking into the future and are ready for serious growth.
Everything in Starter +
Additional 6 hrs/month dedicated to any strategic initiatives, depending on what is most critical to you:
Weekly KPI Dashboard & Discussions
13-Week Cashflow Forecast
Channel Expansion & Scenario Building
Inventory & Demand Planning
Customer Data Analysis (Cohorts & LTV)
Equity & Debt Fundraising
[ Learn More ]
[ Close ]

Pro

E+O unleashed. We become your second brain for all things strategy+finance.
Everything in Starter +
Customized full-suite CFO starting at an additional 10+ hrs/month dedicated to owning the strategic finance function:
Weekly KPI Dashboard & Discussions
13-Week Cashflow Forecast
Channel Expansion & Scenario Building
Inventory & Demand Planning
Customer Data Analysis (Cohorts & LTV)
Equity & Debt Fundraising
[ Learn More ]
[ Close ]

always
 Ever
Never 
 Other

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Side profile of a young female looking upwards. This image is an abstract representation of Ever and Other's "people first" approach to their financial services.
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Always EVER

Never Other

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Let's Talk
Welcome to E+O! We'll be in touch!
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